UD Las Palmas renews its visual identity, a redesign inspired by its traditional values of being Canary Islanders, having faith in our own, and possessing a unique style that connects tradition and the future, focused on creating opportunities and prosperity - the pillars that sustain the entity's projection.
The main novelty of UD Las Palmas' revamped image lies in the use of a typography extracted from the club's own emblem, now brought to life, combining the colonial air that evokes the era of the Estadio Insular with a modernist and streamlined touch that allows for simple yet iconic applications.
The undulation that serves as the backbone of the entire graphic narrative in this image renewal weaves a story that unites the team and its fans, representing the physical realities that define the Canary Islands: the sea, the sand, and the trade winds.
Institutions, sponsors, media representatives, fan club members, and a very special fan, little Amaro Villafranca, a subscriber at only 2 months old, attended the unveiling event of the new brand at the Estadio Gran Canaria. They learned about the renewal process on which UD Las Palmas has worked in recent months to bring a fresh visual identity to the brand and consistency to its sub-brands.
